Off message: Irish language needs a rebrand

Off message: Irish language needs a rebrand
Peig Sayers: one of the very few big names in the Irish language

Too many students resent studying Irish, but making it an optional subject is a cop-out: we need to change the way we teach it, and jazz up its staid image

We need to rebrand the Irish language – and we need to do it urgently. We’re good at marketing: we’ve sold ourselves around the world as hard-working, hard-drinking storytellers who’ll build your house and convince your tech companies to put their European base in our capital. We’ve just won Love Island, for heaven’s sake: a British show, with the Irish republic excluded from voting, and Limerick’s Greg O’Shea still managed to get himself crowned King....

Subscribe from just 1€

Exclusive offers

Choose the subscription that is right for you

Monthly Subscription


For the first month

€19.99 Monthly Thereafter

Subscribe today

Cancel anytime

Annual Subscription


For the first year

€199.99 annually thereafter

Subscribe today

Cancel anytime

Quarterly Subscription


For the first 90 days

€55.00 quarterly Thereafter

Subscribe today

Cancel anytime

These offers are not available for current subscribers. Offers and pricing are subject to change without notice.

Terms & Conditions Apply

Please Subscribe or Log in to continue

Subscribe Login

Related Articles

More from The Business Post