Not just a pretty face

The world’s first face gym is about to open in New York. Yes, you read that right. Jessie Collins talks to its founder and checks out the methodology behind what could be the unlikeliest fitness craze yet

Just when you thought it was safe to come out from your chocolate coma, to even contemplate upping your exercise game in these better weather days, it may already be time to think again. The latest buzzword in fitness doesn’t involve your legs, ankles, weights or in fact any movement of your body. Instead, it focuses on the most conspicuous yet least suspecting place: your face.

Earlier this month, news broke of the ...