Zoe Boikou's miracle of German precision

Zoe Boikou's miracle of German precision
Zoe Boikou, founder of Zoeva: ‘We focus on the individual and timeless beauty of women’

Boikou has created a international beauty business from a standing start. Caroline Foran met her in Dublin to find out how she did it

Meet Zoe Boikou, the German powerhouse behind Zoeva: a pared-back beauty brand that’s managed to carve out a niche for itself in an incredibly crowded international market. It recently launched in Ireland (the Arnotts Beauty Hall, to be specific).

I sat down with Zoe to talk all things beauty. First on the agenda? Her perfectly groomed brows, of course. What’s her secret?

“I have two different eyebrow routines,” she says. “The first is...

Subscribe from just 1€

Exclusive offers

Choose the subscription that is right for you

Monthly Subscription


For the first month

€19.99 Monthly Thereafter

Subscribe today

Cancel anytime

Annual Subscription


For the first year

€199.99 annually thereafter

Subscribe today

Cancel anytime

Quarterly Subscription


For the first 90 days

€55.00 quarterly Thereafter

Subscribe today

Cancel anytime

These offers are not available for current subscribers. Offers and pricing are subject to change without notice.

Terms & Conditions Apply

Please Subscribe or Log in to continue

Subscribe Login

Related Articles

More from The Business Post