Zoe Boikou's miracle of German precision

Zoe Boikou's miracle of German precision
Zoe Boikou, founder of Zoeva: ‘We focus on the individual and timeless beauty of women’

Boikou has created a international beauty business from a standing start. Caroline Foran met her in Dublin to find out how she did it

Meet Zoe Boikou, the German powerhouse behind Zoeva: a pared-back beauty brand that’s managed to carve out a niche for itself in an incredibly crowded international market. It recently launched in Ireland (the Arnotts Beauty Hall, to be specific).

I sat down with Zoe to talk all things beauty. First on the agenda? Her perfectly groomed brows, of course. What’s her secret?

“I have two different eyebrow routines,” she says. “The first is...

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