Zoe Boikou's miracle of German precision

Zoe Boikou's miracle of German precision
Zoe Boikou, founder of Zoeva: ‘We focus on the individual and timeless beauty of women’

Boikou has created a international beauty business from a standing start. Caroline Foran met her in Dublin to find out how she did it

Meet Zoe Boikou, the German powerhouse behind Zoeva: a pared-back beauty brand that’s managed to carve out a niche for itself in an incredibly crowded international market. It recently launched in Ireland (the Arnotts Beauty Hall, to be specific).

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