Mini buyers still have it their own way

As a brand, Mini has been a sales phenomenon – and a trendsetter. It was this company, launching its revisioning of the groundbreaking 1959 original in 2001, that realised that customers wanted more than, say, the choice of seven exterior colours, three interior trims and two types of alloy wheel. They wanted contrast roofs. They wanted side graphics. They wanted, in short, near-endless personalisation choices.