Mass market appeal for new Ford
The big-selling Ford Fiesta has evolved into its seventh generation and it’s moving upmarket in a bid to take on the Volkswagen Polo in the quality stakes, writes Matt Robinson
Some years ago, before crossovers took over the world (resulting in the Hyundai Tucson becoming the best-selling car in Ireland), superminis like the Ford Fiesta would have been top of the showroom charts. Yet here’s the MkVII Fiesta, arriving more than 40 years after the hatchback first appeared, and it’s destined to occupy no more than a ...
