Life after likes: Instagram's latest move

Life after likes: Instagram's latest move

Instagram has begun to hide ‘likes’ from posts on its platform in an effort to let users ‘feel comfortable expressing themselves’. Sarah Taaffe-Maguire looks at what the development could mean for Ireland’s influencers and advertisers

Mid-July saw the beginning of a game-changing move in the lives of Instagram users. Few knew it was coming, but a test that began in Canada last May made its way to Irish shores as well as being seen in Australia, Italy, Japan, Brazil and New Zealand. The public display of likes on Instagram posts started to disappear. The result: users can still ‘like’ posts and still know who has liked a post, only now...

Subscribe from just 1€

Exclusive offers

Choose the subscription that is right for you

Monthly Subscription

€1

For the first month

€19.99 Monthly Thereafter

Subscribe today

Cancel anytime

Annual Subscription

€200€149

For the first year

€199.99 annually thereafter

Subscribe today

Cancel anytime

Quarterly Subscription

€55€42

For the first 90 days

€55.00 quarterly Thereafter

Subscribe today

Cancel anytime

These offers are not available for current subscribers. Offers and pricing are subject to change without notice.

Terms & Conditions Apply

Please Subscribe or Log in to continue

Subscribe Login

Related Articles

More from The Business Post