Life after likes: Instagram's latest move

Life after likes: Instagram's latest move

Instagram has begun to hide ‘likes’ from posts on its platform in an effort to let users ‘feel comfortable expressing themselves’. Sarah Taaffe-Maguire looks at what the development could mean for Ireland’s influencers and advertisers

Mid-July saw the beginning of a game-changing move in the lives of Instagram users. Few knew it was coming, but a test that began in Canada last May made its way to Irish shores as well as being seen in Australia, Italy, Japan, Brazil and New Zealand. The public display of likes on Instagram posts started to disappear. The result: users can still ‘like’ posts and still know who has liked a post, only now...

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