Languedoc is dead, long live Occitanie

Languedoc is dead, long live Occitanie
Workers harvest grapes at a terraced vineyard in Banyuls-sur-Mer, southern FranceGETTY

The Vin de Pays d’Oc project was a huge success in the Languedoc region, but it has been abolished to make way for the new administrative region of Occitanie. It’s time for wine lovers to study up

For about 40 years, the French wine industry and government spent what seemed like a king’s ransom creating the idea of the Vin de Pays d’Oc.

The wines of the Pays d’Oc were cheap and occasionally cheerful, made in a very free, and for France, unregulated fashion.

The Vin de Pays d’Oc brand emphasised price and big easy drinking flavours over terroir or the diversity of interesting grape varietals. The Vins de Pays...

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