Land Rover's heart remains in the wild
The new Range Rover Velar is possibly Land Rover’s most design-driven project yet, writes Nick Maher
Velar comes from the Latin, “velare”, to conceal. That is why, as apocrypha would have it, Land Rover’s engineers chose it as the badge to stick to the front of the original Range Rover prototypes in 1969.
Thus disguised (the vehicular equivalent of Superman wearing Clark Kent’s glasses) the first, secret, Range Rovers were driven all over Europe without arousing suspicion. The Latin thing is a bit of a con, though. More likely, it was...
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