Kia Proceeding to reinvent itself

The carmaker goes big on style with a sporty take on its new hatchback, writes Shane O’Donoghue

The new Kia Proceed makes the Ceed Sportswagon look dowdy in comparison

The three-door C-segment hatchback is an endangered species. Not all that long ago, buyers in the market for a sporty-looking alternative to the practical five-door family hatchback would opt for the three-door version.

These were seen in many cases to be halfway to coupé ownership, though powered by modest engines for the most part and retaining most ...