Jeep plotting a course for the mass market

Jeep plotting a course for the mass market
The new Jeep Compass is set to tackle the competition head on

New Jeep Compass looks right and scores with decent fuel economy, writes Dave Humphreys

Considering that the Jeep brand name has long been eponymous with the whole SUV segment, the company has thus far managed to get only a small piece of the increasingly divided pie in the European market.

The arrival of its all-new Compass marks Jeep’s entry into one of the most competitive segments of them all, where it hopes the new model can become the company’s biggest success and compete head-on with the likes of the...

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