Plenty of bottle: the reinvention of perfumer Jo Malone

Plenty of bottle: the reinvention of perfumer Jo Malone
Jo Malone: ‘Reinventing is about the evolution of yourself and of your creativity’

Jo Malone’s autobiography begins with a scented page; it is a fitting start for the story of how a former school dropout became an unstoppable businesswoman

Before we begin; there’s something you should know. Jo Malone, the name attached to those black-ribboned boxes, Brown Thomas queues, those Blackberry & Bay Colognes, is not Jo Malone. She is not Jo Malone London, the luxury fragrance brand, that is. Over a decade ago, the living, breathing Jo Malone – who sits in front of me today at Dublin’s Brooks Hotel – sold her business, lock, stock and scent-filled bottle, to Estée Lauder. Some...

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