Plenty of bottle: the reinvention of perfumer Jo Malone

Plenty of bottle: the reinvention of perfumer Jo Malone
Jo Malone: ‘Reinventing is about the evolution of yourself and of your creativity’

Jo Malone’s autobiography begins with a scented page; it is a fitting start for the story of how a former school dropout became an unstoppable businesswoman

Before we begin; there’s something you should know. Jo Malone, the name attached to those black-ribboned boxes, Brown Thomas queues, those Blackberry & Bay Colognes, is not Jo Malone. She is not Jo Malone London, the luxury fragrance brand, that is. Over a decade ago, the living, breathing Jo Malone – who sits in front of me today at Dublin’s Brooks Hotel – sold her business, lock, stock and scent-filled bottle, to Estée Lauder. Some...

Subscribe from just 1€

Exclusive offers

Choose the subscription that is right for you

Monthly Subscription

€1

For the first month

€19.99 Monthly Thereafter

Subscribe today

Cancel anytime

Annual Subscription

€200€149

For the first year

€199.99 annually thereafter

Subscribe today

Cancel anytime

Quarterly Subscription

€55€42

For the first 90 days

€55.00 quarterly Thereafter

Subscribe today

Cancel anytime

These offers are not available for current subscribers. Offers and pricing are subject to change without notice.

Terms & Conditions Apply

Please Subscribe or Log in to continue

Subscribe Login

Related Articles

More from The Business Post