Good things still come in threes
The all-new BMW 3 Series saloon is one of the most significant new cars to launch this year. Shane O’Donoghue has driven it
The BMW 3 Series is not only a very important model for the German car company: it also may be the biggest selling premium-badged car of all time. What’s more, now that a car’s resale value feeds into its cost-per-month on finance, the 3 Series (which has always had strong residual values) outsells many similarly-sized saloons from non-premium brands. It is a sales juggernaut if ever there was one.
And yet, that’s not quite enough...
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