Fiat pick-up is all play and no work

The new Fiat Fullback Cross

One might be inclined to think of one-tonne pick-up trucks as commercial vehicles (CV), but there’s a shift in demographics these days that is seeing more and more customers buying them for private use, or at the very least mixing business and pleasure.

Many manufacturers are trying to cash in on this sea-change by releasing more upmarket, lifestyle-oriented trucks, and Fiat has quickly got ahead of the game. Despite having a strong CV ...