Fashion's Third Way

Fashion's Third Way View Gallery
Odile red wrap dress, €195 at

Kitri is spearheading a new breed of brands offering high-end design values at affordable prices. Founder Haeni Kim explains her ethos

What is not high, but isn't low? Not exactly fast, but neither is it slow? It's the new breed of fashion, and the Kitri brand is perfectly in tune with the trend.

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