Curated: In a New York state of mind

Curated: In a New York state of mind

It’s an urban and elegant mash-up for Tiffany’s very different HardWear collection, writes Elaine Prendeville

It starts with Lady Gaga playing a harmonica, but try not to let that put you off. A short video launching Tiffany’s latest fashion jewellery collection, HardWear, features the artist waxing lyrical – and script-free – about her passion for the quintessentially New York brand. In the accompanying stills campaign, the singer is photographed wearing simple silk shirts and black separates, accessorised by pieces such as the Triple Drop earrings in 18k gold (€2,900) and a modern classic in the making, the Tiffany Hardwear Graduated Link Necklace (€11,000).

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