Cocktail Cabinet number 14

Cocktail Cabinet number 14
Sea Breeze

One of the many unforeseen joys of cocktails is the unexpected historical figures who regularly seem to reveal themselves from behind the libations. This week it’s the turn of the 1950s, pipe-smoking, former US Marine turned 1960s marketing god, Edwa

Edward Gelsthorpe was a highly decorated war hero who fought in hand-to-hand combat across the Pacific during WWII. He worked his way up from door-to-door sales for Bristol-Myers to vice-president. He introduced the roll-on deodorant among others – Colgate, Palmolive: you name a 1950s or 60s product and he was in there launching it.

In 1963, he was also president of an agricultural co-operative called Ocean Spray. They had one product, cranberries, which they sold once...

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