First DS store opens in Ireland

First DS store opens in Ireland
The Volkswagen T-Roc: well worth a test-drive

The Citroën-linked brand is being relaunched on the Irish market. Will it succeed?

The InterContinental Hotel in Ballsbridge in Dublin 4 may not be the most conveniently placed location to host a new car-driving event, but it fits in perfectly with the high-end luxury image DS wishes to portray. The brand is being relaunched in Ireland, and the five-star location hints at its aspirations.

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