Buy it, Gram it, return it

Buy it, Gram it, return it View Gallery

A strange new trend is emerging in fashion retail - the ‘selfie purchase’, later returned to the shop. Conversely, a look at what style seekers are buying and keeping sheds a light on what people want from ‘the shopping experience’ right now

‘Can I ask why you are returning your purchase?” So goes the well-rehearsed response when we return that ill-conceived impulse buy. What sales assistants might now be asking, however, is: “Did you get many likes from that?”

A recent Barclaycard survey has laid bare one of the most curious Instagram-fuelled trends yet. The survey, conducted by Opinium surveying, found that almost one in ten shoppers in Britain were buying clothes simply to post them on...

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