BMW’s new Seven’s in heaven

BMW has long tried to beat the Mercedes S-Class with the 7 Series. The new car finally achieves that aim, writes Matt Robinson

The new BMW 7 Series is the clear leader in its class

Pity the poor luxury executive cars. Expensive to buy and to run, they’re usually deeply impressive machines that are destined for savage depreciation and a limited shelf-life; after the original owner has finished with the vehicle, no one else wants it.

And the growth of the even more exotic four-door machines above this class means that the super-rich of the world are more likely to be buying a Rolls-Royce, or a Bentley, or ...