BMW’s 8 Series gives you some ultimate luxury - your way

The endlessly customiseable jewel in BMW’s crown aims to lift the genre further upmarket than ever before, writes Shane O’ Donoghue

The new BMW M8 Coupé: a hefty price tag, but also the jewel in the German carmaker’s crown
The M8 is available in all three body styles, and that’s not the only dizzying choice on offer

Weird as it may sound, it appears that BMW is taking a leaf out of Burger King’s book when it comes to product choice. For four decades, the fast-food franchise’s slogan was “Have it your way” and BMW’s new car strategy certainly appears to be in line with that philosophy. The German giant boasts eight “series”, seven ...