Biography of Apple’s totem goes the extra mile

Becoming Steve Jobs

By Brent Schlender and Rick Tetzeli

Penguin, €20

When it comes to Apple, there are two kinds of people: those who ‘get’ the company and those who think the other kind have been indoctrinated into a cult.

If you think that Apple fans are irrational in their love for what is, after all, a commercial entity then you probably think that Steve Jobs was every bit ...