Bavarians go electric
BMW has been slow to start, but it has a number of all-electric vehicles on the way. In the meantime, its 330e plug-in hybrid is worth getting charged up about
BMW’s former chief executive, Harald Kruger, recently had to fall on his sword because of a perceived lack of progress with the car-maker’s electric vehicle plans. His successor, Oliver Zipse, will face the same challenge — matching up to Tesla’s headline-grabbing success. This is more of a battle of perception than reality. Can anyone truly believe that the Bavarian colossus is actually a worse financial bet than a California-based start-up that has had to resort...
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