Bavarians go electric

Bavarians go electric View Gallery

BMW has been slow to start, but it has a number of all-electric vehicles on the way. In the meantime, its 330e plug-in hybrid is worth getting charged up about

BMW’s former chief executive, Harald Kruger, recently had to fall on his sword because of a perceived lack of progress with the car-maker’s electric vehicle plans. His successor, Oliver Zipse, will face the same challenge — matching up to Tesla’s headline-grabbing success. This is more of a battle of perception than reality. Can anyone truly believe that the Bavarian colossus is actually a worse financial bet than a California-based start-up that has had to resort...

Subscribe from just 1€

Exclusive offers

Choose the subscription that is right for you

Monthly Subscription


For the first month

€19.99 Monthly Thereafter

Subscribe today

Cancel anytime

Annual Subscription


For the first year

€199.99 annually thereafter

Subscribe today

Cancel anytime

Quarterly Subscription


For the first 90 days

€55.00 quarterly Thereafter

Subscribe today

Cancel anytime

These offers are not available for current subscribers. Offers and pricing are subject to change without notice.

Terms & Conditions Apply

Please Subscribe or Log in to continue

Subscribe Login

Related Articles

More from The Business Post