Audi aims to redefine luxury and technology

Audi aims to redefine luxury and technology
The new Audi A8: designers have played it safe with the exterior

At the unveiling of its new A8 model last week, Audi senior management said the firm was “transforming into a premium digital car company”. The new A8 features recognisable Audi styling and is longer and taller than before, but designers have played it safe with the exterior.

Optional OLED rear lights and laser headlights bring some sparkle to what is, overall, a conservative look. Many buyers will be quite happy with the more subtle approach...

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