Ancient region, new frontier

Ancient region, new frontier
Competition from the New World and dwindling demand for cheap wine in France means Beaujolais must set a new course

The entire Beaujolais region in France is in full renaissance mode and it’s where a great adventure awaits any wine lover

It is one of the perennial burdens of Beaujolais wines to have to preface every new announcement with a plaintiff cry to wine lovers to hold on a minute – and not think of Beaujolais Nouveau.

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