Magazine advertising spend rose by 20 per cent this year
The advertising spend in Irish magazines has risen by 20 per cent this year to €217 million.
The survey of advertising revenue was carried out by examining the breakdown of advertising share and expenditure (Base),at the Institute of Advertising Practitioners in Ireland (IAPI). It shows that Irish magazine advertising accounts for 12 per cent of all Irish advertising spend.
‘‘This puts magazines in third place, behind only national press and television, and ahead of regional press, outdoor, radio, cinema and the internet,” said Gerry Daly, chairman of the Periodical Publishers’ ...
