Wine: Can chardonnay fix its image problem?

International Chardonnay Day is coming up on May 21. But how is the world’s most famous white wine actually performing these days?

16th May, 2021
Wine: Can chardonnay fix its image problem?
Chardonnay is the world's most famous white wine, but not everybody is convinced by it. Picture: Getty

Chardonnay is the kingpin of the white wine world. Even so, it has still not fully escaped the image problem caused by over-oaked product mass produced to meet public demand. I still remember the phrase “anything but chardonnay” being coined because it had become so reviled by wine connoisseurs.

Chardonnay is seen as the vineyard equivalent of a mafia godfather, rich and sleek. His best days are behind him, but he just can’t...

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