Toyota reinvents its popular Prius – this time as an object of desire

An all-new Prius arrives in Ireland this year, adding good looks and a premium cabin to its usual focus on efficiency

Toyota Prius: the latest version of the hybrid is now a sharp looking car

Even buyers who are disinterested in the car world at large will be familiar with the Toyota Prius. Indeed, the nameplate probably doesn’t even need the brand’s name before it, so well known is the Japanese company’s eco hybrid champion. Last year, the Prius celebrated its 25th anniversary and a brand-new iteration was revealed, one that will make even the most apathetic buyer sit up and take notice.

The yellow launch colour undoubtedly helps the ...