The thoughtful shopper: the best Irish beauty buys
Here are this month’s sustainable and savvy investment purchases
Give good base
It used to be the case that when it came to high-end homegrown beauty brands, the tanning sector got all of the love both in Ireland and internationally. Unperturbed by this, Kildare-based make-up artist Suzie O’Neill launched her brand Ayu with a range of premium quality makeup brushes in 2015 and quickly expanded the brand’s offering to meet demand. The newest launches include two foundation formulas with varying degrees of coverage to suit different skin types; the Perfect Skin Foundation, €32.50, promises a long-lasting flawless finish, while the Fresh Skin Foundation, €35, feels feather-light to wear. ayu.ie
