The joy of less

Sustainable fashion for a good cause is the motivation behind social entrepreneur Anne-Marie Tomchak’s ShareJoy project. And it is part of a bigger vision to reimagine business for a better world

“Being good to people and the planet is good for making money too,” says ShareJoy founder Anne-Marie Tomchak

“In terms of retail,” Anne-Marie Tomchak says, “I think resale and rental are the big disruptors of the moment – Depop, Vestiaire Collective, HEWI, MyWardrobeHQ, ByRotation and many more are making their mark both in how they are valued by investors [Depop was just bought by Etsy for $1.6bn] and perceived by consumers. Virtual and augmented reality are big disruptors both for how the supply chain works and how fashion buyers see and select items. ...