Style and survival: how one label is staying afloat in the pandemic age

Designer Fiona Heaney is determined that her new collection will help her to retain her loyal customer base

24th May, 2020
Green collar dress, €224 (also available in watermelon and in navy)

Have recent months changed the way we shop forever? Dublin-based designer Fiona Heaney, founder of the Fee G label, would like to believe so. “It’s so important to buy Irish and support local business at this time,” she says. “When smaller boutiques reopen on June 8, buying Irish design will make a massive difference to their business survival, and of course to that of the designers they stock, like myself.”


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