Skin deep: How men broke with convention to become the new big spenders in beauty

The growing market for male cosmetics shows it’s not just about basic grooming anymore

‘While taboos around makeup and injectables are lifting, there’s no doubt they still exist’

While social media has largely lifted the veil for women on just how much time, money and expertise go into constructing and augmenting beauty in the rich and famous, the process is still slightly more mysterious for men. It can be both a comfort and a pressure to see the metaphorical beauty shopping list of famous women – injectables, laser and fat freezing treatments, regular facials and a stringent workout routine even before an expert ...