Nadine O’Regan: Is the Queen’s passing being used by brands as a self-marketing opportunity?

As the current madness demonstrates, it’s easy for a company to virtue-signal on its social media platforms, but somewhat harder to do the right thing by employees and customers

Even bike racks are having to mourn the late Queen Elizabeth II. Picture: Getty

It’s human nature to mourn when someone or something brilliant is gone. But on social media, sometimes we take matters to extremes. When a famous person dies – whether it’s David Bowie or Olivia Newton-John – it often seems like everyone on Twitter, not just the stars’ committed fans, experiences a need to deliver their bon mots, personal memories and sad-face emoticons to their respective audiences, just to be seen to be part of the ...