Modern sensibilities: Tove’s designs for today will last into the future

Ahead of the London-based brand’s launch into Brown Thomas, we spoke with the co-founders about how they are catering to women who want their wardrobes to serve them in every sense of the word

Camille Perry and Holly Wright, founders of Tove. Picture: Harry Crowder

Contemporary is an amorphous term in fashion right now. By definition, it should mean being marked by characteristics of the present period, but designing for the modern woman isn’t easy. Even before the world was upended, delivering effortlessly elegant pieces that deftly blend form and function, all the while being sustainably-minded and well-positioned in terms of pricing was no small feat.

It was a task, however, that fashion veterans Camille Perry and Holly Wright felt ...