Saturday June 6, 2020

Influencers: Focusing on the human side

Rumours of the demise of the online influencer may have been exaggerated as many have been quick to adapt their output to relate more closely to their viewers in universally changed circumstances, writes Paul McLauchlan

10th May, 2020

Lauren Arthurs typically spends the spring months of the year promoting the latest collections from various retailers and online stores she partners with. Known as ‘Love Lauren’ by her 102,000 Instagram followers, Arthurs uploads images of her pristine outfits on the pavements of Dublin and London to the beaches of Sri Lanka.

‘My photos are usually based around street style fashion and outfits from events or evening occasions,” she says. “Around this time, I...

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