Green shoots: how the flower industry are growing their businesses back

With weddings and other events cancelled, and in-person trade closed, flower growers and sellers have had to get creative – and, in some cases, completely reassess their business model to adapt to a changed world

7th June, 2020
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Darragh McCullogh sends bouquets all over the country from his farm in Gormanston, Co Meath. Picture: Barry Cronin

When Covid-19 brought much of the economy to a halt in March, the flower industry was hit hard. Farmers and florists were left picking up the petals. Now they are plotting a course towards growth.

Darragh McCullough was staring at a polytunnel filled with tulips in mid-March, fearing they were destined for the compost heap. With the florists his farm supplied having closed, and Covid-19 movement restrictions meaning he couldn’t operate his shop at the...

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