Fashion: The lightness of being

Designer Zoe Jordan has refreshed her label to better connect with her customers, writes Elaine Prendeville

29th March, 2020
Zoe Jordan has pivoted from a retailer-focused operation to a new, direct-to-customer model

Having spent the morning homeschooling her young daughters, Zoe Jordan admits she is taking a breather when speaking with the Business Post. The 39-year-old fashion designer, whose father, the motorsports entrepreneur Eddie Jordan’s fame precedes her, sounds remarkably calm for a woman charged with maintaining both an international business and three children under ten in the time of the coronavirus. “I’m trying to control what I can control for now,” she says. “To draw a...

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