Exuberant colours power a vibrant athleisure collection
Launched in 2021 as a response to the pandemic-related trend for looser casual clothing, Fiona Heaney’s Day x Fee G is steadily growing its market share
‘These are happy pieces designed to make the wearer feel good’: DAY x Fee G is Fiona Heaney’s athleisure wear spin-off from her signature collection Fee G
“I love working with colour,” says Irish designer Fiona Heaney. “I believe colours can change the way you feel.”
An exuberant approach to colour has become one of the trademark elements of DAY x Fee G, Heaney’s athleisure wear spin-off from her signature collection Fee G. Launched in 2021 in response to the pandemic-related trend for looser, more casual clothing, Day x Fee G has quickly found an audience.
In her new collection, Heaney has embellished the details of pieces but has retained the relaxed fit and easy-wear approach that made the first collection so lovable
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In her new collection, Heaney has embellished the details of pieces but has retained the relaxed fit and easy-wear approach that made the first collection so lovable
Image 3 of 4
In her new collection, Heaney has embellished the details of pieces but has retained the relaxed fit and easy-wear approach that made the first collection so lovable
Image 4 of 4
In her new collection, Heaney has embellished the details of pieces but has retained the relaxed fit and easy-wear approach that made the first collection so lovable
