Tastemaker

‘Don’t dwell on your weakness, focus on your strengths and delegate the rest’ – Aoife McNamara

Aoife McNamara, the fashion designer, on making nature her muse and the importance of having a strategic plan

Aoife McNamara: ‘It became clear to me that as a fashion designer, my purpose needed to focus on making positive change’

Since she was 14, Aoife McNamara knew she wanted to be a fashion designer. She set about focusing on her art portfolio and once accepted into Limerick School of Art & Design, she only needed to pass all of her subjects.

“After graduating I became increasingly aware of the impact that the fashion industry and our consumption are having on our planet,” she says. “It became clear to me that as a fashion designer, my ...