Book review: Sweat is a playful and personal history of going for the burn

Bill Hayes has written an entertaining account of how physical exercise became a mass craze across society

Bill Hayes’s new book looks at how going to the gym became a society-wide obsession. Picture: Getty

In James Joyce’s Ulysses, Leopold Bloom tells himself that he must “take up Sandow's exercises again”. Bloom is referring to Eugen Sandow, a Prussian-born strongman who pioneered bodybuilding as a sport. He was also a savvy entrepreneur – during his international tours, punters could pay a fee to touch his huge biceps and rippling abs. Sandow is even credited with transforming the popularity of yoga: his sensational visit to India in 1905 prompted meditation masters ...