Art to Wear

The intersection between art and fine jewellery has long been subjective and ill-defined, but currently underpinning both disciplines are ideas of provenance, originality and authenticity, writes Amy Heffernan.

Tiffany & Co. ‘About Love’ campaign, shot by Mason Poole

The worlds of jewellery and art collided with some controversy recently, when Tiffany & Co. unveiled a splashy new campaign on the back of its $15.8 billion acquisition by luxury conglomerate LVMH earlier this year. Dubbed “About Love”, the ads feature Jay Z and Beyoncé wearing two of the most iconic pieces in the luxury jewellery retailer’s collection: Jean Schlumberger’s Bird on a Rock brooch and all 128.54 carats of the Tiffany Diamond respectively.

The ...