Zoo TV part of the big picture
Dublin Zoo marketing director Veronica Chrisp hopes to use a TV documentary to raise the zoo’s profile. Catherine O’Mahony reports
Veronica Chrisp’s last job - for Howletts and Port Lympne unorthodox private wildlife parks in Kent - was complicated by the fact that five keepers had died in the space of eight years.
Marketing Dublin Zoo, where the most recent injury involving an animal occurred when a young woman climbed into the tigers’ enclosure two years ago, must seem like a far easier task by comparison. ‘‘This is still not a normal marketing...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
*New subscribers only
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Unlimited Access for 2 Years
Get a Business Account for you and your team