Zoo TV part of the big picture

Dublin Zoo marketing director Veronica Chrisp hopes to use a TV documentary to raise the zoo’s profile. Catherine O’Mahony reports

6th March, 2010

Veronica Chrisp’s last job - for Howletts and Port Lympne unorthodox private wildlife parks in Kent - was complicated by the fact that five keepers had died in the space of eight years.

Marketing Dublin Zoo, where the most recent injury involving an animal occurred when a young woman climbed into the tigers’ enclosure two years ago, must seem like a far easier task by comparison. ‘‘This is still not a normal marketing...

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