While many firms spend mountains of time and money on product development, Brendan Roantree and Donal Kavanagh have a unique strategy for conjuring up ideas.
There are no focus groups, no external consultants, no extravagant market research. Instead, the two owners of Zed Candy sink some pints and pizza and let the creative juices flow.
‘‘We get help from two friends, Mr Carlsberg and Mr Domino’s Pizza,” according to Roantree, Zed Candy’s managing director. ‘‘We...
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