Young Euro RSCG has won the Grand Prix in the 2006 Advertising Effectiveness Awards (ADFX) for its strategic planning and advertising work on the Bulmers and Magners brands.
The advertising agency has worked with Bulmers for more than ten years and has taken a lead role in developing advertising for the successful launch of Magners in Britain.
The chairman of the judges, Professor Tony Meenaghan, said the evidence produced - particularly on return on investment -...
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