WPP revenue boosted by digital, newer markets

WPP, the world’s largest advertising company, has reported a 5.9 per cent lift in first-quarter revenue boosted by digital operations and business in fast-growing markets like China and Brazil.

26th April, 2013
Martin Sorrell

WPP, the world’s largest advertising company, has reported a 5.9 per cent lift in first-quarter revenue boosted by digital operations and business in fast-growing markets like China and Brazil.

Sales for the period were stg£2.53 billion pounds. That beat the 2.52 billion-pound average estimate of four analysts surveyed by Bloomberg.

Like-for-like revenue, which strips out effects from currency fluctuations and acquisitions, gained 2.1 percent.

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