World Cup to deliver for sponsors

Two months before kick-off, this year ’s World Cup finals in Germany already look like breaking all records for sponsorship and advertising.

The tournament begins on June 9i n Munich’s Allianz-Arena with a match between the host nation and Costa Rica. It is expected to generate some €830 million ($1 billion) in advertising revenue, making it one of the most lucrative sporting events in history.

Visa International has signed up to sponsor the ...