World Cup business bonanza

When England striker Wayne Rooney fractured the base of his fourth metatarsal in his right foot five weeks ago, English football fans weren’t the only ones who held their breath.

3rd June, 2006

When England striker Wayne Rooney fractured the base of his fourth metatarsal in his right foot five weeks ago, English football fans weren’t the only ones who held their breath.

Executives at Nike also waited for the doctor’s verdict on the condition of the footballer, who has a ten-year, stg£5million (€7.3 million) deal with the sports equipment maker.

It was a double-edged sword for Nike - on the one...

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