World Cup brand battle begins
This year’s World Cup sponsors have reason to worry. A recent survey found that half the British population could not correctly identify a single official World Cup partner.
This year’s World Cup sponsors have reason to worry.
A recent survey found that half the British population could not correctly identify a single official World Cup partner.
Adidas fared worst. It was identified by one in five British people as a key World Cup sponsor, but so was its arch-rival Nike, which has no official link with the tournament at all.
Subscribe from just €1 for the first month!
Exclusive offers:
All Digital Access + eReader
Trial
€1
Unlimited Access for 1 Month
*New subscribers only
Annual
€200
€149 For the 1st Year
Unlimited Access for 1 Year
Quarterly
€55
€42
90 Day Pass
2 Yearly
€315
€248
Unlimited Access for 2 Years
Team Pass
Get a Business Account for you and your team
Related Stories
The year in review
The best writing and and the biggest stories of 2019 from the Business Post
Newsround: What Thursday’s papers say
Denis O’Brien is back in court, residents continue to fight the Council on halting site and a row surfaces in government over rent control proposals
More cycle routes, expansion of Luas to Bray and new bus network proposed
Greater Dublin Area draft Transport Strategy published