World Cup brand battle begins
This year’s World Cup sponsors have reason to worry. A recent survey found that half the British population could not correctly identify a single official World Cup partner.
This year’s World Cup sponsors have reason to worry.
A recent survey found that half the British population could not correctly identify a single official World Cup partner.
Adidas fared worst. It was identified by one in five British people as a key World Cup sponsor, but so was its arch-rival Nike, which has no official link with the tournament at all.
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