Jeff Moran is head of sales and development with mobile marketing firm ICAP Media. The company recently launched its first product on to the Irish market. Ocode is a mobile phone-based coupon service that targets customers with cost-saving offers from retailers in their locality.
ICAP launched the product in December having secured investment of €400,000 from Enterprise Ireland and AIB Seed Fund. It is preparing to launch a second product for event organisers, which will...
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