Working hard to get the right outdoor look
With technological advances and thoughtful multimedia collaboration, outdoor can still drive a message home, writes Siobhán Brett.
Outdoor advertising might be the oldest form there is but with reinvention it has stayed relevant and effective.
The medium is evolving rapidly - in a struggling sector, 'retail formats' increased by roughly 2 per cent in the first half of 2012, testament to the fact that more and more outdoor advertising is appearing indoor. The term out-of-home (OOH), used almost interchangeably, applies to outdoor as we know it, but also to ads in shopping...
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