Research carried out by Kinetic, Mindshare and GroupM during September has resulted in several fresh insights into how we do our grocery shopping.
Eye-tracking technology was used in the study to measure the point of gaze, length of gaze and eye pupil fixation at various points along the route.
Findings included: over-30s are more likely to buy leading brands, while the under-35s are less likely to use loyalty cards or vouchers.
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