Friday April 3, 2020

Women are still ahead in grocery shopping stakes

Research carried out by Kinetic, Mindshare and GroupM during September has resulted in several fresh insights into how we do our grocery shopping.

26th October, 2014

Research carried out by Kinetic, Mindshare and GroupM during September has resulted in several fresh insights into how we do our grocery shopping.

Eye-tracking technology was used in the study to measure the point of gaze, length of gaze and eye pupil fixation at various points along the route.

Findings included: over-30s are more likely to buy leading brands, while the under-35s are less likely to use loyalty cards or vouchers.

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